Appliance Warehouse Direct, LLC ("AWD," "we," "us" or "our") is committed to respecting your privacy. This privacy policy and agreement (the "Privacy Policy") covers how we collect, use, and treat Personal Information that you may provide either (i) through this website and related mobile applications (" Website" or "Site"), (ii) by contacting us directly by phone, email, or another communications channel, or (iii) while visiting one of our physical locations (collectively, the "Services").
Our Privacy Policy applies to any visitor to the Website (collectively, "you"), including (i) casual visitors to our Site who do not sign up for an account on the Website ("Site Visitors"), and (ii) users who have registered with AWD through the Website (collectively, "Registered Users") as well any other providers of Personal Information who use the Services.
1. Your Consent
Please read this Privacy Policy carefully because it creates legal obligations on you and on AWD. You show your consent to this Privacy Policy by using our Website or visiting one of our physical locations (as applicable). We may also request your express consent when you become a Registered User or complete a purchase with us. In either event, you are acknowledging that you have read and understood this Privacy Policy, and agree to be legally bound by it. If you do not agree with the terms of this Privacy Policy, please refrain from using our Services.
2. Types of Information We Collect
We collect a few categories of information as described in this Section 2 (Types of Information We Collect). We may collect this information through different sources as described in Section 3 (How We Collect Personal information) below.
2.1 Personal Information
We use the term "Personal Information" to mean any information that identifies you as an individual, and any other information we associate with it. We may receive Personal Information from you directly, such as:
- Your name, email address, and password;
- Other contact information including a physical address and phone number;
- Your payment and billing information;
- Other content you affirmatively provide to us through the Sites;
- Any information or feedback you provide in communications with us through our Website or via social media, email or our customer call center;
- Your orders and transactions with us.
If you provide us with any Personal Information relating to another individual, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
2.2 Online Activity Information
We also collect technical and device-related information through our Website and third party analytics tools we use (collectively, the "Online Activity Information"). Sometimes Online Activity can be associated with your Personal Information (as described below), otherwise it is considered Anonymous Information as described below.
2.3 Anonymous Information
In addition to Personal Information, we may also have (i) information that does not identify you or your devices, and (ii) de-identified Personal Information that no longer identifies you (collectively, "Anonymous Information"). Information that meets either these criteria might include, for example, demographic information, statistical information (e.g., page views and hit counts), and general tracking information. We use Anonymous Information for our business operations, for example, to engage in marketing and other activities in a manner that protects our customers, since Anonymous Information does not include Personal Information and, as such, is outside the scope of this Privacy Policy.
3. How We Collect Personal Information
As described below, we may collect information from you when you visit our Website, when you call us, and when you visit our stores. In some instances, we may also receive information about you from third parties such as service providers.
3.1 Site Visitors
As a Site Visitor, you decide whether to provide us with your Personal Information. We allow you to visit our Site, browse our products, and review other information about our Services without revealing your identity or otherwise providing any Personal Information. In that case, the only information that we collect from your visit will be Online Activity Information or Anonymous Information.
3.2 Purchasing Products; Order Fulfillment and Payment; Financing and Protection
When you purchase products or other services from our Website (such as gift cards), or begin the checkout process, we typically collect contact and payment information (such as credit card number, expiration date, and security code). This information is used for billing purposes, order fulfillment, contacting you about your order, and sending you other communications (including notifying you via email about an abandoned online shopping cart), all as described further in this Privacy Policy.
We may also assist you in providing information necessary to apply for offers provided by financing partners we work with.
3.3 Photographs and Videos
We may provide the ability for you to submit photos to us through our Website (either directly or through a third party service) for marketing purposes or to process a request from you. For example, we may allow you to submit a photo of a product in connection with a review. We will use the photo(s) that you submit for the purpose for which they were submitted. It is your responsibility to ensure that any photo you submit do not include images of any individuals or other identifying information.
3.4 Emails; Customer Service Calls
You may contact us by phone or email with your questions, comments, or feedback concerning our Site or Services. By communicating with us for these purposes, you may provide us with your email address or other Personal Information, and we will use this information in connection with responding to you and to improve our Services and offerings.
3.5 Questionnaires and Surveys
Our Website may allow you to participate in surveys and questionnaires, and we may post responses on the Site from time to time. You are free to choose whether you participate in a survey or questionnaire. We may ask that, in addition to providing your responses, you also provide Personal Information. In these instances, we use any information that you provide to us for the purposes for which you submit the information. We may also add your Personal Information to your customer profile so that we can provide you a more personalized shopping experience on the Website, as well as for advertising and marketing purposes. Survey and questionnaire information may be used for the purposes of monitoring or improving the use and appeal of this Site or improving our business.
3.6 User-Generated Content
We may give you the ability through the Website or Google Business to engage with us and others in public exchanges, and this may include opportunities for you to provide comments, reviews, recommendations, and other input via the Website (collectively, "User-Generated Content"). Please understand that, if you include Personal Information in User-Generated Content, others may be able to read, collect, re-publish, and otherwise freely use the Personal Information. We are not responsible for Personal Information that you decide to include in User-Generated Content, and we are not obligated to take down, remove, or edit User-Generated Content, except as required by applicable law. If your User-Generated Content includes Personal Information relating to others, you represent that you have full permission and authority to do so.
3.7 Collection of Personal Information Offline
If you purchase a product or service from us in one of our physical stores or by phone, we may ask you to provide us with various information including, but not limited to, your contact information. For example, we may use your contact information to send communications as described in this Privacy Policy, to more efficiently set up deliveries, and for other purposes set out on the sales receipt that you receive at checkout or as otherwise set out in a document provided to you by our sales staff. If you provide information to us at our request, then we will strive to provide you with either verbal and/or written notice of this Privacy Policy upon your request for a copy of the Privacy Policy. We treat any information that you provide to us as Personal Information under this Privacy Policy.
3.8 Personal Information Received from Third Parties
We may receive information from third parties such as advertising and marketing partners, public databases (e.g., National Change of Address records), and social media platforms, to supplement the information we receive from our customers. If we do so, this Privacy Policy governs how we can use that information.
4. How We Collect Online Activity Information and Anonymous Information
We collect Online Activity Information and Anonymous Information to analyze the effectiveness of our Site, to improve our Website and our Services, and for other similar purposes. In addition, from time to time, we may undertake or commission statistical and other summary analyses of the general behavior and characteristics of Website users and the use of our Website and Services, and we may share such information with third parties, including advertisers. We may collect Online Activity Information and Anonymous Information through features of the software that support our Website and our Services, through cookies and through other means described below.
4.1 IP Addresses; Logs
AWD may automatically receive and record information in our server logs from your browser, including your IP address (the Internet address of your computer), your computer's name, the type and version of your web browser, referrer addresses, and other generally-accepted log information. We may also record page views (hit counts) and other general statistical and tracking information, which will be aggregated with that of other users in order to understand how our Website is being used, and for security and monitoring purposes.
4.2 Cookies
A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a website's computers and stored on your computer's hard drive. Cookies can be used to provide you with a tailored user experience and to make it easier for you to use a website upon future visits. We may include cookies on our Website and use them to recognize you when you return to our Website. You may set your browser so that it does not accept cookies. Cookies must be enabled on your web browser, however, if you wish to access certain personalized features of our Services.
4.3 Tags
We may use so-called "pixel tags" – small graphic images (also known as "web beacons" or "single-pixel gifs") – to tell us what parts of our Website have been visited or to measure the effectiveness of searches customers perform on our Site.
4.4 Computer Configuration
We may collect certain Anonymous Information in order to determine whether your computer is supported by our system. This information includes, but may not be limited to, your operating system and browser, the presence of any software that our Website may require to operate with your computer, or other third party software on your computer. This information is kept strictly confidential and is not shared with third parties, except as provided for in this Privacy Policy.
5. How We Use The Information We Collect
We use the information we collect or process, including Personal Information, Online Activity Information and Anonymous Information, as permitted under applicable law and consistent with the terms of this Privacy Policy. More specifically, we use the information we collect for the following purposes:
- To provide you with the Services you request (on the Website, by phone, in our stores or otherwise), including use of our Website, to complete purchases, order fulfillment, returns and other needs associated with a transaction, and to communicate with you regarding our Services;
- To allow you to post User-Generated Content, submit photographs for marketing or other purposes and to process your requests using such photographs, use AR features of our mobile applications, and participate in surveys and questionnaires;
- To respond to your inquiries;
- To customize and enhance your use of our Website and Services, such as by personalizing your experience with us;
- To provide communications that might interest you, including marketing messages and to inform you of products and services that we think would be appealing to you, whether the products or services are provided by us or by others, and whether the products or services are available via our Site or via a third party;
- To verify your identity and to securely process your purchases or other requests for Services;
- To perform analytics, quality control, market research, and to determine the effectiveness of our Site, promotional campaigns, to improve our current products, Services, and Site, and develop new products and services;
- To perform internal administration, auditing, operation, and troubleshooting for our Site and Services;
- To share the information with third parties strictly as permitted in Section 8 (How We May Disclose Your Information) below;
6. Treatment of Combined Information
To enable us to better understand the characteristics of our customers and/or to provide Services tailored to your needs, we may link your Personal Information with Online Activity Information associated with you or other Anonymous Information.
AWD does not use customers’ sensitive Personal Information (such as precise geo-location or financial information) except for the purposes it was collected and as otherwise permitted by law. If you otherwise have concerns or objections with our processing of your Personal Information, please contact us.
7. Other Essential or Internal Uses of Information
We may also use information we collect as we believe to be necessary or appropriate for certain essential purposes, including:
- To comply with applicable law and legal process;
- To respond to requests from public and government authorities, including public and government authorities;
- To detect, prevent, or investigate potential security incidents or fraud;
- To facilitate the functionality of our mobile applications and websites;
- To provide important product safety information and notice of product recalls;
- To enforce our terms and conditions;
- To protect our operations or those of our affiliates;
- To protect our rights, privacy, safety or property, security and/or that of our affiliates, you or others; and
- To allow us to pursue available remedies or limit the damages that we may sustain.
8. How We May Disclose Your Information
We will not disclose your Personal Information to third parties without your express consent, except in the following limited circumstances:
8.1 AWD's Vendors
We may employ other companies to perform functions on our behalf, such as development, maintenance and hosting of our Website, data analysis, payment processing, order fulfillment, product deliveries, IT services, customer service, email delivery services, consumer financing, and other functions necessary to our business operations (collectively, "Vendors"). We may need to share your Personal Information with our Vendors. We will only provide Vendors with information so they can perform their required functions, and we will not allow them to use your Personal Information for any other purpose.
Online Activity Information may be shared with our online and email advertisers or other third parties that provide cookies, pixel tags, or other similar technologies for use on our Site to manage and improve our online Services and marketing activities.
8.2 Safety and Security
We may reveal Personal Information to attorneys, investigators, or law enforcement if we believe it is necessary to address a situation where someone was harmed or at risk of harm from another, or someone is violating or likely to violated (either intentionally or unintentionally) our Terms of Use or otherwise violating the legal rights of any individual or entity.
8.3 Legal Obligation
AWD will reveal your Personal Information to the extent we reasonably believe that we are required to do so by applicable law. If we receive legal process calling for the disclosure of your Personal Information, we will attempt to notify you via the email address you supplied during registration within a reasonable amount of time before we respond to the request, unless such notification is not permitted.
8.4 Corporate Transaction
AWD may transfer to a third party all of the information that we have collected, including any Personal Information, in connection with a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). In such circumstances, the acquiring party will be subject to the terms of this Privacy Policy.
8.5 Our Affiliates
We may share information we collect with our "Affiliates", which are any entity that is closely related to us, such as any entity that controls, is controlled by, or is under common control with Appliance Warehouse Direct, LLC. Our affiliates will be subject to the terms of this Privacy Policy.
9. Accuracy and Minimization of Data
We take reasonable steps (i) to maintain the accuracy of the Personal Information we process, and (ii) to limit the Personal Information that we process to that which is reasonably necessary for the purposes for which we obtain the information. We may retain your Personal Information for as long as reasonably necessary to provide services to you.
10. Advertising
We participate in online advertising to keep our customers up to speed on product offerings, site promotions, and associated content, and Online Activity Information may be shared with our online and email advertisers or other third parties that provide cookies, pixel tags, or other similar technologies for use on our Site to manage and improve our online Services and marketing activities.
11. Accessing and Correcting Your Account Information
AWD CONTINUES TO REVIEW AND IMPROVE ITS FULFILLMENT OF CUSTOMER REQUESTS REGARDING THEIR PERSONAL INFORMATION IN ACCORDANCE WITH APPLICABLE LAWS AND AS DESCRIBED IN THIS SECTION.
12. Security and Retention
We have implemented security measures and other safeguards designed to prevent unauthorized access to, or disclosure of, Personal Information that you provide to us. Our Site's password-protected portions require users to give us unique identifiers such as their email username and password. Bob's employees are directed to respect the confidentiality of individuals' Personal Information. Additionally, we direct Affiliates and Vendors to implement security measures and handle Personal Information consistent with this Privacy Policy. Access to AWD's databases containing Personal Information is restricted to a need-to-know basis. Our security measures and other safeguards are aimed at deterring and preventing hackers and others from unauthorized access to information that you provide to us. We also monitor network traffic for unauthorized attempts to access or change information, or otherwise cause damage to our systems or Personal Information we maintain. However, due to the nature of internet communications and information technology, we cannot provide, and expressly disclaim, assurance that the information you provide us will remain free from loss, misuse, or alteration by third parties who, despite our efforts, obtain unauthorized access.
We retain Personal Information based on a number of factors, including (i) for business purposes such as for as long as your account is active, as long as is reasonably necessary to provide you with our products and services, and for the other purposes we use your information as described above, and (ii) as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain archived copies of your information for a reasonable period of time.
13. Notice of Security Incident
If we detect unauthorized access to Personal Information (an "Intrusion"), we will: (i) notify affected users of the Intrusion if the information at issue is sensitive, in our discretion; (ii) deliver this notice by the means we deem most efficient under the circumstances; (iii) use contact information for each affected user that is current in our files; and (iv) use commercially reasonable efforts to accomplish these steps in a timely manner. To the extent applicable law requires steps in addition to those specified above, we will comply with applicable law.
14. Participation of Children and Teens; Advisory
WE DO NOT ALLOW INDIVIDUALS WHO WE KNOW OR BELIEVE ARE UNDER 13 TO PARTICIPATE IN OUR SITE OR SERVICES. YOU MUST BE AT LEAST 13 YEARS OLD TO USE OUR SITE AND SERVICES. IF YOU ARE BETWEEN 13 AND THE APPLICABLE AGE OF MAJORITY, PLEASE REVIEW THIS AGREEMENT WITH YOUR PARENT OR GUARDIAN. If you believe that we might have received Personal Information from an individual under 13 years old, please contact us.
15. Feedback, Concerns and Complaints
We want to hear from you. If you have feedback, suggestions on how we can improve our Services or complaints you would like us to address, please contact us.
16. Notification of Changes
AWD may update its Privacy Policy from time to time. We will post a notice of the new Privacy Policy on our Website. Your subsequent use of our Site following any such change constitutes your agreement to follow and be bound by the Privacy Policy, as updated.
17. Our Affiliates
We may choose to rely on, and share information with our Affiliates for certain purposes under this Privacy Policy. You agree that AWD's Affiliates will be entitled to enjoy our rights under this Privacy Policy and, in exchange, our Affiliates adhere to this Privacy Policy.
18. Relationship to Terms of Use
This Privacy Policy must be read together with our Terms of Use, and the Terms of Use is incorporated therein. If Terms of Use conflict with this Privacy Policy, then this Privacy Policy shall control. If the terms of any other contract between you and AWD conflict with the terms of this Privacy Policy, this Privacy Policy will control with respect to your Personal Information.
19. Third Party Sites; International Considerations
Our Site may link to (or be linked from) another website, mobile application, social media platform or other online service. We have no control over such third parties and are not responsible for the content, availability, or security of such linked third-party websites, so please read their privacy policies carefully. Third parties may use your information for their own purposes, including behavioral or advertising purposes. The inclusion of a link on our Site to a third party does not necessarily imply endorsement of the third-party website or its products or services, and is provided for your convenience only. If you decide to access any of the third-party websites linked to our Site, you do so subject to the terms and conditions of use for such third-party websites. Any Personal Information that you provide through a third-party website, mobile application, social media platform or other online service will be subject to the privacy policy of its operator and not this Privacy Policy.
Our Website and Services are primarily intended for use within the United States. While our primary data centers are in the United States, we may transfer information outside of the United States. In addition, we may employ other companies and individuals to perform functions on our behalf. If we disclose Personal Information to a third party or to our employees outside of the United States, we will seek assurances that any information we may provide to them is safeguarded adequately and in accordance with this Privacy Policy. By providing your Personal Information, you consent to any transfer and processing in accordance with this Privacy Policy and understand that we operate under applicable laws within the United States.
20. Contact Us
If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us using the methods provided on the Contact Page.
21. Effective Date
The effective date of this Privacy Policy is March 7, 2025.
22. COPYRIGHT AND LEGAL NOTICE
Copyright ©2025 Appliance Warehouse Direct, LLC. All Rights Reserved.